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How to Brand Yourself as a Chef

Regardless of which stage you’re at in your career, having a reputable personal brand as a chef is extremely important whether you’re a chef business owner, a food truck operator or a holder of a Michelin star, branding yourself correctly allows you to become well-known in the community and connect with others. Planet Eat’s online classes on how to brand yourself as a chef are perfect for those looking for professional advice from chefs themselves. Subscribe for a free 30-day trial today. 

Chef Branding Videos from Our Series

Looking to be a chef working in TV or as a food presenter? Personal Branding is more important than you think. Find out how to showcase your skills and personality in front of the camera with media expert Tony Hindhaugh.

Watch now here.

Experienced butcher Mat Gothard offers a butchery masterclass teaching you the skills favoured by traditional and modern butchers and how you can apply these. He cuts and cooks with various cuts of meat including lamb featured in this episode. You can watch the series on Planet Eat now.  

Watch now here.

In this masterclass allow Butcher Farrell to teach you the butchery techniques that help you get the most out of your meat. The classic British sausage roll takes centre stage in this episode. 

Watch the series now.

Frequently Asked Questions about How to Brand Yourself as a Chef

What is chef branding?

A chef’s branding is extremely important. It portrays your image; what people recognise you for and is a way to attract customers and companies to your services. It is important you take control of your personal brand and how others see you, particularly online.

How do I market myself as a chef?

There are many ways you can promote yourself, but some ways include social media, YouTube, podcasts, events, trade shows and word of mouth are just some ways to start. Food is often a very visual experience, so utilising social media platforms such as Instagram and YouTube are important.

How do you become a creative chef?

There are many ways you can encourage creativity into your work. However, one such way is to experiment. Trying new dishes, new food presentation techniques and specialising are great ways to both fuel your creativity and help with your chef branding.

This informative video series on how to brand yourself as a chef is a great place to start when it comes to finding your USP, using social media, identifying your brand assets as well as gaining a thorough understanding of your personal brand. For more tutorials like this, visit Planet Eat’s page of online classes now. Subscribe today with a free 30-day trial. 

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